Behind the scenes (BTS) is the term used to describe photos, videos and other content that provides a glimpse into the processes, people and operations that bring a brand’s products or services to life. This type of content offers transparency and humanizes a brand in ways that traditional marketing cannot. BTS content captivates audiences by satisfying curiosity, fostering learning, building anticipation and establishing connections in unique ways.
It’s easy to forget that there is a lot of hard work that goes into producing a final product. Often, only the end result receives any recognition, while those who worked on the various stages of production tend to remain in the background. This is why behind the scenes is a great way to show your audience that you’re real and that you care about them.
People are inherently curious about how things work and how they are made. The popularity of making-of and behind the scenes documentaries for movies demonstrates this. Rather than simply showing the final product, behind the scenes shows viewers the intricate details of costume design, special effects and set construction. In doing so, it gives audiences a new appreciation for the artistry that goes into a movie’s creation.
Video and photos are the most effective formats for behind the scenes content. They allow your team’s personalities to shine through and give your audience an intimate look into your business. This is important because people connect with brands they feel like they know and trust. BTS content reveals the authenticity of your company, transforming it from a faceless corporation into a personable brand that customers are proud to support.