A charity event is a specially designed occasion that raises awareness and money for a charitable cause. It can be a concert, half marathon, fundraiser dinner, or any other event that is intended to benefit an organization that has a socially conscious mission.
Most charity events aim to accomplish two things: raise money and promote the organization’s mission. To increase the likelihood of success, it is important for nonprofit organizations to have a clear vision and goal for the event, and then work diligently to communicate that message with attendees in a compelling way.
Nonprofits should also focus on making the event as fun and engaging as possible. Adding creative elements and activities can help to draw attention and build momentum for the event, which in turn can increase participation and monetary donations.
Whether your nonprofit is hosting an event for a local cancer research center or a pet adoption agency, incorporating fun activity-based elements can make it more appealing to participants. For example, the Multiple Myeloma Research Foundation leveraged its online fundraising platform to register participants for a local walk/run and then invited them to create peer-to-peer fundraising pages by emailing or texting a link, which resulted in a 19% higher average donation than industry standards.
Another way to make an event more fun is by using a theme. For example, a casino night can have card game tables where people can voluntarily donate the money they win. And a carnival night can involve tokens that participants can use to play games and buy food and drinks.