A feature story is a non-news article that covers a single topic in depth. It can be anything from an investigative deep dive to a heartwarming human interest story. They are often longer than news stories and are crafted to be more engaging for readers. Whether you’re writing about current events, a human interest piece, or data storytelling, a strong feature story needs to have compelling reporting and expert craft. Mastering structure is also key: clunky phrasing, awkward pacing, or missing information can quickly sink a story.
The overlooked angle
A great feature story takes a look at what other journalists have missed. A counter-narrative, a fresh perspective, or a deeper explanation of a familiar issue can give it a unique spin that makes readers want to keep reading.
The deeply personal angle
A powerful feature often puts people at the center. Readers engage with voices, experiences, and emotions far more than they do with raw data or abstract issues. Feature stories can focus on individuals or communities, but they also have the potential to be more wide-reaching and global in scope.
The powerful ending
The best feature stories end with an impact. It may be a call to action, a profound insight, or a final line that stays with the reader long after they’ve finished. Regardless of the approach, it’s important that the final words feel intentional. A weak ending can undercut even the most powerful of stories.