A featured story is a piece of content that’s displayed prominently on your app or website. These stories can be newsworthy, informative or entertaining and are meant to catch users’ attention, engage them, and encourage them to interact with your brand or platform.
Featured stories take readers beyond the basics of a topic and offer depth and context that goes a long way in drawing people in. These articles can be long or short, and they often present facts in a narrative story format. They can also include interviews and quotes from experts or those with first-hand experience.
For example, if you’re writing about a new battery that has a longer shelf-life, the article may detail how this innovation will affect consumers and the environment. The story can also highlight the company that created it and its impact on society.
As Poynter notes, a good feature has a unique angle. This can be an odd twist or a heartwarming element, but it’s more than just the surface details. It also has strong research and a compelling human interest angle.
Feature writing is all about layers and building a rich, detailed story. It’s important to fact-check every anecdote and statistic, but you can’t let those get in the way of a good narrative flow. Your readers will quickly turn away from your story if they feel like they’re getting bogged down with a lot of dry facts and stats.