An editorial column is a piece of journalism that expresses an opinion on a particular subject. The topic can range from a light entertainment article to something more profoundly political. The goal of an editorial is to influence readers and inspire them to take a certain course of action. An editorial can also be an attempt to reconcile opposing viewpoints or standpoints, it can praise people who have done well in their field and it may even be a crusade to change something about the world around us.
In addition to influencing consumers, editorial content can also help businesses build brand credibility and engage their audiences. However, ensuring that editorial content has a different tone than commercial or advertorial content is important to avoid tarnishing the trust that you have with your customers.
It is important to know that there are four different types of editorial journalism:
A criticism editorial often takes a stand on a controversial topic, attempting to persuade the reader to think about it in a certain way. An entertainment editorial can be either a humorous or satirical piece that highlights popular culture. An explanation editorial is based on facts and attempts to explain the significance of an event or news story. Finally, an appreciation editorial aims to honor people or events who have done well in their field.
As you build an editorial content strategy, it is important to have a team in place that is capable of producing high-quality pieces. Licensing editorial content from publishers can be a great way to supplement your team’s original work and save time.