Behind the scenes (often shortened to BTS) is a term used to describe the work that happens on a film set or photoshoot, away from what’s seen in front of the camera. This includes things like costume preparation, examples of scenes that will be filmed, set construction, special effects work and much more.
It’s no secret that people want to know more about brands and companies they’re connected to. Having an authentic, transparent approach is key to building trust and brand loyalty, and behind the scenes content can be a powerful way to do that.
By giving audiences a glimpse of the everyday activities and unpolished processes that go into creating a more refined piece of content, BTS offers an insider look that’s entertaining, interesting and relatable. It’s the perfect complement to any video or photo shoot, and it can help humanize a creator or brand, making them more accessible and engaging to their audience.
From blooper reels to day-in-the-life snippets, there are plenty of ways to capture fun and creative behind the scene content. Some of the best BTS content is repurposed for future shoots or campaigns, and it also makes great material for highlight reels or end credits.
BTS is a great way to double your content and strengthen your connection with viewers for a fraction of the cost of a regular video shoot. And it’s a great way to show off your team and add some personality to your brand.